Brian Steinberg-Senior film show 2020 classical Brian Steinberg-Senior

HBO Max Ad Plan Could Pair Commercials With Movie Classics

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variety.com

Brian Steinberg Senior TV EditorYou know what they say about WarnerMedia’s HBO: It’s not TV. In a few months, however, its streaming-video edition will start to run TV commercials.In a marketing survey sent to consumers last week, WarnerMedia explained that an ad-supported version of its HBO Max streaming service could potentially carry just two to four minutes of advertising per viewing hour, a figure that would be less than the five minutes per hour that runs on NBCUniversal’s Peacock and the nine minutes per hour often utilized on Disney’s Hulu.

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