Tenet” and Disney’s “Mulan” and the scrapped theatrical release of Paramount’s “The SpongeBob Movie: Sponge on the Run” have left exhibitors in dire straits.Despite Europe’s robust local film industry, Hollywood movies tend to account for the bulk of the summer box office.
Even in France, arguably the continent’s biggest nation of moviegoers, the market share of U.S. pics skyrockets to at least 70% during the season, according to U.S.
analytics firm Comscore. While there’s sympathy for the unenviable position faced by U.S. studios — which fear that opening their tentpoles amid rising COVID-19 cases in major markets such as Texas, Florida and California will be met with empty theaters — there is growing resentment among some international.
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