With Valentine's Day just around the corner we have been inundated with images of lingerie models which can often spark insecurities.
However, one brand that is aiming to remove this feeling for their shoppers is supermarket brand George at Asda. George, who recently launched an exclusive In The Style X Jacqueline Jossa collection in store, have been spreading the love with body positivity over their social media channels.
Celebrating unfiltered bodies, the brand's latest social campaign shows that any body can be relatable and one size doesn't fit all as they post unretouched images of models in their Valentine's Day lingerie.
For all the latest celebrity news – including their style secrets! – sign up to the OK! Daily Newsletter. One of their most recent pictures sees a model posing in a stunning purple lace set which hit 10,000 likes within 12 hours of it being posted.
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