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Funko CEO Talks Popular IP That Will Be ‘Mixing’ in First Console Game and New Retail Store With Snoop Dogg

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variety.com

Jennifer Maas TV Business Writer Funko is hard at work on its first-ever console game, which the CEO of the fan-collectibles company says will feature the “mixing” of characters from multiple popular IPs transformed into the brand’s iconic Pop!

format. “You will know them. And we are excited because we think the interaction between these IPs will speak to who Funko is by mixing the IPs in the game,” Andrew Pearlmutter told Variety at Funko’s investor day press preview Tuesday. “And they’re not young IPs, so that’s the fun part.

That’s all I can say.” For reference, Funko has long worked with “not young” brands like Marvel, DC, Disney, Star Wars and Harry Potter — just to name a few.

Pearlmutter still can’t even call the AAA, action-platformer game by name, as the title has yet to be announced. What we do know is Funko is collaborating with 10:10 Games, the company backed by “Lego” video game developer Jon Burton, on the console project, which is targeting a 2023 launch. “We’re thrilled to be working with those guys and we think that this is our first opportunity to really create content with our IP, which is exciting,” Pearlmutter added.

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