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Facebook’s Sheryl Sandberg Knew About Inflated Ad-Reach Figures for Years, Lawsuit Claims

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variety.com
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Todd Spangler NY Digital EditorFacebook employees and top execs, including chief operating officer Sheryl Sandberg, were fully aware the social giant was overestimating the projected advertising reach it told marketers — and failed to disclose it to clients for years, according to a newly unsealed legal filing.“Facebook knew for years its Potential Reach [metric] was misleading, and concealed that fact to preserve its own bottom line,” according to the latest filing in the case, released on Feb.

17.In the fall of 2017, according to the filing, Sandberg “acknowledged in an internal email she had known about problems with Potential Reach for years.” Per the filing, the Facebook product manager for Potential Reach proposed a fix that would.

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