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‘Eternals’ Eyes $27M+ Second Weekend; ‘Clifford’ Woofs $20M 5-Day: Is Theatrical Hybrid Model Really The Answer For Family Movies?

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Refresh for more analysis and chart Despite the worst reviews for a Marvel movie, and a B CinemaScore, the second weekend of Disney/Marvel’s Eternals didn’t implode, now on track for a -62% weekend, which is on the high end of where we were expecting it with $27.4M.

The pic made $7.8M yesterday, -75%. Through ten days, the Chloe Zhao directed movie will stand at an estimated $118.7M.Meanwhile, Paramount/eOne’s Clifford the Big Red Dog, looks to clear $20M in five days, which bests the $15M-$17M the studio was eyeing, and that’s with the movie on Paramount+.

The 3-day on the Walt Becker directed kids film is $14.5M after a $4.2M Friday.While Disney CEO Bob Chapek, who doesn’t have a dog in this box office race with Clifford, but has a studio

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