you need to have on your radar.The style has Swedish model, influencer and all-round It-girl, Matilda Djerf to thank for some of it's popularity.
Matilda's fluffy, ‘70s layers have been her signature for years, but her hair aesthetic really took over lockdown (when ironically we couldn’t get the cut).
But, it's continued to go stratospheric ever since. In fact, these days Matilda's not just an influencer, she's a hashtag, with over 157 million people searching for her name, and 29.9 million watching #matildadjerfhair on TikTok. “The Matilda Djerf blow-out has taken TikTok by storm and is here to stay,” confirms Samantha Cusick, Batiste Ambassador and professional hair stylist.
have arguably been the runaway success of autumn for a few seasons now, with convincing us that short, rock 'n roll layers could be the way forward.
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