Elaine Low Senior TV WriterEntertainment marketing and production company Dolphin Entertainment is acquiring boutique gaming and e-sports PR firm B/HI, formerly known as Bender/Helper Impact.Under the terms of the deal, B/HI will operate as a division of public relations agency and Dolphin subsidiary 42West, with B/HI founder Dean Bender and Shawna Lynch leading the unit as co-presidents.
B/HI, founded by Bender in 1986, specializes in corporate and product communications across gaming, e-sports, entertainment programming and consumer products groups.“The acquisition of B/HI provides a tremendous gateway into the last remaining large vertical of entertainment for our Super Group – video gaming and esports,” said Dolphin CEO Bill O’Dowd..
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