Dade Hayes Finance EditorThe technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team to be led by Hulu vet Jeremy Helfand.Streaming has become a top priority for the media company, especially in recent months as COVID-19 boosted streaming and wreaked havoc on theme parks, theatrical moviegoing and sports.The Advertising Platforms team matches the unified structure of Disney Advertising Sales, which encompasses Hulu as well as broadcast, cable and digital platforms under the oversight of Rita Ferro.
The new Platforms unit brings together existing workers from Hulu and DTCI’s Advertising Product and Technology groups to develop the strategies, technologies, tools and.
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