Disney Merges Ad-Tech Teams, Including Hulu’s, Into One Group Led by Jeremy Helfand
Todd Spangler NY Digital EditorDisney, looking to gain synergies of scale, created a new Advertising Platforms team merging the company’s advertising technology and product operations — including Hulu’s — into a single team.The Walt Disney Direct-to-Consumer and International Technology group’s new Advertising Platforms team will be led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms, which he joined in 2018.