filed trademark infringement lawsuits against Disney in Mexico, Brazil and Argentina, arguing that the name of Disney’s forthcoming streaming service is too similar to Starz, particularly its own streaming service StarzPlay, which has been available in Latin America since 2019.Starz had won a preliminary injunction.
Disney had initially planned to expand Hulu overseas but changed course last year, and instead launched a new general entertainment international streaming service under the Star brand, an offshoot of Star India that Disney acquired as part of its $71 billion acquisition of Fox assets completed in 2019.In most international territories, Star is folded into Disney+ as a content hub, much like Pixar, Marvel and Lucasfilm.
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