Discovery Streaming And International CEO JB Perrette On Sports Missteps, Bundling Strategies And European Dynamics
deadline.comJB Perrette, Discovery’s president and CEO of streaming and international, acknowledged the company’s struggles in the sports arena even as it has gained scale in recent years.“We’ve learned a lot over the last eight years, and we’ve made a lot of mistakes, frankly, in doing it in the sports space in particular,” the exec said during an online appearance at a streaming conference hosted by Wall Street research firm MoffettNathanson. “We’ve been trying for years to figure out” EuroSport Player, the direct-to-consumer service available across Europe, added.Perrette, who previously had a lengthy tenure at NBC and helped launch Hulu, called sports a “hamster wheel” because of its constant need to lure viewers with fresh, expensive programming.D
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