BBC audience innovations

‘Cultural Vandalism’ of Kids’ TV Will Affect the Wider Audience, Says U.K. Children’s Media Foundation Chief

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variety.com

Anna Home Guest ContributorThe U.K.’s TV industry is a creative powerhouse that is up there with the best in the world. It survives on a mix of international investment, commercial funding and public subsidy and the kids’ sector is in the same mould.

But there are some subtle differences that makes kids a special case in a country which has a long history of supporting its culture through public service funding.

The recent closure of the Young Audiences Content Fund is another chapter in that story — one which we in the Children’s Media Foundation (CMF) believe isn’t over yet.

When commercial TV started in the 1950s, a unique system of “plural public service” developed. The BBC is funded by the licence fee — a tax on TV ownership — and the commercial channels by advertising.

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