Comcast, whose NBCUniversal unit controls U.S. broadcast rights to the Olympics through 2032, has extended its commitment to the Olympic and Paralympic Games.The cable and media giant extended its partnership with Team USA through 2028 and set a founding partnership with the LA28 Olympic and Paralympic Games.The 2028 Summer Olympics, marking a return to LA after the last edition there in 1984, will be the first Summer Games held in the U.S.
in 32 years.Initially planned for 2020, the Tokyo Games are now expected to be held this summer after a postponement due to the coronavirus pandemic.
Stakeholders, including Comcast, have expressed optimism despite lingering questions about the logistics and virus trends.“Supporting Team USA is one of
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