Jill Goldsmith Co-Business EditorImax China has expanded its decade long partership with Wanda Film Co. with a twenty-theater agreement that calls for Wanda to upgrade Imax systems in ten existing locations in major cities and install the technology in ten new ones, the companies said Thursday, as China prepares to reopen its shuttered theaters starting July 20.The agreement calls for ten top-grossing Wanda Imax theatres in so-called first and second-tier cities including Beijing and Shanghai will be upgraded to Imax with Laser, Imax’s most advanced theatre experience.
They will also shift from a sale to recurring revenue-sharing model. With the deal, a total of 378 Imax screens in China will now be in Wanda theatres across all tiered.
Read more on deadline.com
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