Annika Pham Norwegian broadcaster NRK has excelled in recent years at bringing bold and thought-provoking shows to the world.
After their latest Canneseries winners “Power Play” (2023), “Afterglow” (2022), “Countrymen” (2021) and “State of Happiness” (2018), their latest bet “Dumbsday” (“Dummedag”) has its international premiere April 8 in the French TV festival’s main competition.
It first aired on the Norwegian pubcaster Nov. 2, 2023. The 10 x 30-minute show described by Variety as “‘Idiocracy’ meets ‘Day of the Dead’ is handled worldwide by Belgium-based Primitives which recently closed multi-territory deals in Europe on NRK’s other comedy show, “Cammo”. “We pride ourselves on seeking out distinctive formats and programming which will translate well across the international landscape,” said Primitives’ sales and acquisition manager Emma Gosling. “Norway has long been a leader for its creativity and innovation, so when we acquired ‘Dumbsday’ towards the end of last year, we knew it would reach international audiences with its universal humour.
It has been a fantastic inclusion in Primitives’ carefully curated scripted lineup, and we’re thrilled that it’s receiving recognition at Canneseries, on top of the Rockie Awards in Banff,” she added.
Read more on variety.com
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