Cadbury makes a change to the packaging on several classic bars - in a bid to help those watching their calories
manchestereveningnews.co.ukCadbury has launched a new style of packaging aimed at helping people ration their favourite treats. The confectionery giant has unveiled new, innovative 'twist and seal' wrappers that allow chocolate fans to have a bite of bars such as Dairy Milk, Wispa, Double Decker and Boost, and save the rest for later.
The move is being seen as a bid to help people cut down calories by resisting the urge to wolf down a bar in one sitting reports the Mirror. READ MORE: In the past those trying to limit their chocolate intake have had to keep them unprotected in torn wrappers, often creating a mess in pockets and bags.
But the new “memory technology solution” - which is being introduced for bars in Cadbury's Duo range and hit the shelves this month - means bars can be properly resealed to enjoy later.
The firm called it “mindful snacking” and said it reflected their “commitment to encourage healthier snacking”. “We’re so excited to announce the new twist wrap packaging for our Duos range this year" Brand manager Kelly Lawrence said: “We’ve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way. “We are excited to see what they think of this new product.” “Duos twist and seal are a great option for when you want to indulge in a sweet treat and then easily reseal and save the remainder of the product for later" she added.
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