Chris Willman Senior Music Writer and Chief Music CriticBruce Springsteen fans like to think of him as tougher than the rest, not pricier than the rest.
So there were inevitable eruptions of anger when fans logged on for the first day of sales for the opening shows on his 2023 arena tour and found tickets going for as as $4,000-5,000 for mid-range floor seats, and into the four-figures for other, less desirable tickets that remained.
If these were being offered on the secondary market, offers that exorbitant might be expected… but what gave fans sticker shock was that these were face value tickets, with no middleman jacking up the price.It was an introduction for many fans to Ticketmaster’s “dynamic pricing” program, in which “platinum tickets” — which may be placed anywhere in the arena, from the front section to the back rows — fluctuate in price, in what is said to be ongoing reaction to demand.
The system lets ticket prices quickly rise to a level it’s believed resellers would get for them, keeping that extra money in-house for the artist and promoter.
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