Ticketmaster Says Most Bruce Springsteen Tickets Go for Under $200, and Only 11% are Part of Controversial ‘Dynamic Pricing’ Program

variety.com:

Chris Willman Senior Music Writer and Chief Music CriticIn the wake of an ongoing furor over “dynamic pricing” for Bruce Springsteen’s tour, Ticketmaster took the unusual step Sunday afternoon of releasing some statistics about costs and percentages for the dates that went on sale last week.

Downplaying the number of controversial “platinum” tickets with variable prices that reached as high as $5,000 apiece on the first day of on-sales, Ticketmaster says those represent only 11.2% of the overall tickets sold.By the ticketing service’s calculations, that left the other 88.2% of tickets sold at fixed prices that ranged from from $59.50 to $399 before added service fees.Ticketmaster further says that the average price of all tickets sold so far is $262, with 56% being sold for under $200 face value.

Although the service does not dispute reports of tickets being priced through the platinum program for high as $4-5K, Ticketmaster is claiming that only 1.3% of total tickets so far have gone for more than $1,000.Ticketmaster is releasing this information after five days’ worth of popular outrage over the priciest ducats, and in advance of a majority of cities on the tour going on sale later this week.

On-sales for the 2023 U.S. tour are being staggered over 10 days, and the company has a big interest in making sure upset fans aren’t dissuaded by believing all the hundreds of thousands of tickets yet to go on sale will be sold for the amounts that have been making headlines.The service further broke down the percentages on the 56% of tickets it says were sold for under $200.