Brent Lang Executive Editor of Film and MediaThis sorcerer still reigns supreme.Disney and Marvel’s “Doctor Strange in the Multiverse of Madness” earned a formidable $36 million in Thursday previews, setting the stage for what could be a massive $175 million-plus debut this weekend.
This ranks as the eighth largest preview performance ever, behind “Avengers: Infinity War’s” $39 million in 2018. Its launch should boost morale in Hollywood, which could use the lift these days, what with all the mergers, layoffs and sliding share prices.
It also officially kicks off the summer blockbuster season, a time of year that will see the releases of “Jurassic World: Dominion,” “Top Gun: Maverick” and “Thor: Love and Thunder,” the kind of four-quadrant fare that theater owners hope will help continue their rebound from COVID closures.
But that’s what’s unfolding at a macro level. When it comes to “Doctor Strange in the Multiverse of Madness” the results demonstrate the enduring popularity of all things Marvel, a kind of appeal that can withstand even the most pernicious public health crisis.
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