Behind Tyler, the Creator’s and Doja Cat’s Dazzling Coachella Set Pieces: Silent House Designers Explain the Headliners’ Aerial Stunts, Dinosaurs and Mud (EXCLUSIVE)

variety.com:

Chris Willman Senior Music Writer and Chief Music Critic For an artist looking to break Coachella, it pays to enlist friends at a cutting-edge production firm.

At this year’s festival, L.A.-based Silent House has laid claim to designing and executing the elaborate productions for three of the four headliners.

While its concepts for No Doubt skewed to a traditional rock-band setup, the studio went wild — and fully cinematic — with the stunts and set pieces for Doja Cat’s and Tyler, the Creator’s extravagant shows. “Just in the cyclical way of things, we’ll be wherever our clients are, but to have this many of us (from the company) with this many headliners on one festival is quite extraordinary,” says Silent House Studios president Alex Reardon. (Of this year’s four headliners, only Lana Del Rey worked with a non-Silent House team).

That two of them were rappers whose ideas tend toward the avant-garde allowed for barrier-busting: “Neither Tyler nor Doja Cat have ever come at any of the shows that we’ve been involved with them on from a point of cliché.” On Monday, after the first go-round of Coachella 2024 (and ahead of a second weekend coming April 19-21), Silent House’s designers unpacked just what went into Doja’s and Tyler’s most feature-film-worthy scenes, as seen by livestream viewers as well as audiences on-site in the desert. TYLER, THE CREATOR Besides being the president of the studio division of Silent House, Reardon has personally worked as Tyler, the Creator’s creative director and designer for the rapper’s last three album cycles. “I’ve done the BET Awards and Grammys with him, and developed a great relationship with not just an extraordinary musician and talented creator,” he says, “but actually one of the.