Bad Bunny Leads the Way as Latin Streaming Numbers Surpass Country for the First Time Ever

variety.com:

Bad Bunny’s “Un Verano Sin Ti” continues to take the charts by storm, the new album becomes the leading catalyst for the Latin genre’s streaming push.

In a historic shift, “Un Verano Sin Ti” has claimed 18% of all U.S. Latin on-demand streams and has propelled the category’s streaming market share past country for the first time ever.Last week (ending May 12) was Latin’s highest streaming week to date with over 1.8 billion weekly ODA streams, according to Luminate via Billboard.That figure surpasses any weekly streaming total that the country genre has ever had to date.

This means that, for the week, at least, the Latin genre jumped up to take country’s place as the fourth most on-demand streamed genre in the U.S.

Since its May 6 release, the Puerto Rican singer has broken the record of the biggest week for any Latin music album, tallying 274,000 equivalent album units earned in the U.S.“Un Verano Sin Ti” also marks the second time an all-Spanish album has topped the Billboard 200 — the first one was also at the hands of Bad Bunny for his 2020 album, “El Último Tour del Mundo.”Another victory for Latin music this week: for the first time ever, two all-Spanish-language albums have landed in the top 10 of the Billboard 200 simultaneously.