Adam B. Vary Senior Entertainment WriterIn July, AMC Theaters and Universal Pictures rocked the industry with their historic deal to collapse the traditional 90-day theatrical window to as little as 17 days before offering first-run features on premium VOD for about $20.Immediately, industry insiders debated how the deal could weaken the already precarious health of the theatrical experience, with many arguing that shortening the window would only further incentivize audiences to stay at home.But that ship may have already sailed.
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