Michael Schneider Variety Editor at LargeWith the kids back in school and Labor Day fast approaching, this is traditionally the time of year when the networks kick their fall-season campaigns into high gear.
Promos begin airing, billboards pop up all over the country and executives start examining awareness and intent-to-view data on their new shows.But this is fall 2020.
And it’s hard to track awareness or intent to view when most of the networks aren’t even sure when — or if — their lineups will make it to air.
The last time real life encroached on fall in this way was in 2001, when the Sept. 11 terrorist attacks pushed the official season to November.
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