Try and remain calm, but Ariana Grande is launching a beauty line — and according to a new billboard in Times Square, it’s all about to happen very “soon.” The 28-year-old singer caused quite the tizzy after she created an Instagram account and website for r.e.m.
beauty, which seems to be a reference to her song, R.E.M., from her 2018 Sweetener album. The acronym stands for rapid eye movement.
While the brand’s Instagram account currently has no posts, Grande’s makeup artist, Ash K Holm, and her mother, Joanne Grande follow the account.
Plus, it’s already raked up a casual 65,000 followers. Pair these wild tidbits of information with the fact that the pop star’s close friend, Doug Middlebrook, posted a selfie next to an “r.e.m.
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