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Apple Taps Ivan and Jason Reitman to Direct Heartwarming Holiday Commercial (WATCH)

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variety.com
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Todd Spangler NY Digital EditorApple is eager to spin the iPhone Pro 13 as a professional-grade filmmaking device — and as part of that effort, the tech giant enlisted Ivan and Jason Reitman for its 2021 holiday commercial, marking the father and son’s first co-directing collaboration.The “Saving Simon” commercial, a tale involving a little girl’s heroic efforts to preserve her snowman (with a predictably heartstring-tugging final scene), was shot entirely on iPhone Pro 13.A 60-second version of the commercial will air on broadcast and online TV services, with the full three-minute film on YouTube (watch below or at this link) and 6- and 15-second feature-specific shorts running on digital and social.

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