Ancestry’s Latest Big-Pitch Commercial Streamed On Pluto, Paramount+
Brian Steinberg Senior TV EditorOne of the commercials running on the streaming-video site Pluto is big enough to look just like one of its many content selections.Rather than break up a streaming show with a selection of traditional commercials, Ancestry decided to create a short film that its executives hoped would be as enticing as anything else consumers tried to binge. As part of a pact with Paramount Global, the vignette streamed on Pluto as well as CBS News’ streaming-video properties.Before Juneteenth, the online genealogy service released “A Dream Delivered: The Lost Letters of Hawkins Wilson,” which follows one family’s effort to find relatives of an ancestor, Hawkins Wilson, who was born into slavery.