The world’s largest chain announced on Wednesday that it is kicking off a $25 million ad campaign across multiple media platforms, highlighted by an ad featuring Nicole Kidman strolling the halls of one of AMC’s newest locations in Porter Ranch, California.
The ads will be featured at all of AMC’s 600 locations as well as in TV and digital spots in the U.S. and Europe. It would seem that unprecedented times call for unprecedented measures.
Theater chains normally don’t need to advertise themselves. The studios take care of that by advertising the films that people come to the multiplexes for.
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