Elaine Low Senior TV WriterAmazon Studios has brought on board Greg Coleman as its global head of franchise marketing, where he will be tasked with overseeing the team in charge of TV and film fantasy and sci-fi originals — including the upcoming “Lord of the Rings” series.In leading Amazon’s genre-focused marketing, Coleman and his team will look to engage mass audiences across the world via the streaming studio’s marketing campaigns and support global expansion of the fantasy and sci-fi brands in its portfolio.The marketing exec was most recently vice president of worldwide marketing and franchise management at Walt Disney Animation Studios, where he built franchises and campaigns around major Disney properties, notably blockbuster.
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