Amanda Brocato Promoted To EVP Of Live Events And Corporate Strategies At Rosenfield Media Group, Will Oversee Company’s Expansion Into Austin, Texas

deadline.com:

EXCLUSIVE: Amanda Brocato has been promoted to EVP, Live Events, and Corporate Strategies at Rosenfield Media Group.

Formerly known as Amanda Sprague, Brocato will now be based in Austin, TX, overseeing Rosenfield Media Group’s presence in the territory and aggressively expanding its footprint within the capital city for both events and agency-driven corporate communications.Brocato’s new title is viewed as a natural progression for her, following her entry into the company in October of 2020 to oversee its corporate strategies around existing clients, both in and out of the entertainment industry, as Vice President Corporate Strategies & Events.

In addition to solidifying her role, Brocato successfully built a live events division that has allowed Rosenfield Media Group to provide full-service media strategies around the “Why” for events and parties, supplemented by red-carpet publicity and execution for marquee events across entertainment, business and sports.“Too often, events and the PR around it center on what takes place at the event and who is attending,” explained Rosenfield Media Group’s CEO and President, Zach Rosenfield. “Amanda’s, and thus Rosenfield Media Group’s, philosophy around events is also creating and executing campaigns tied to why the event is taking place, as well as those producing and sponsoring it, to ensure that publicity around the gala, event or party gets a complete level of coverage and recognition.”Rosenfield Media Group’s clients on the events side now include Shaquille O’Neal’s marquee Super Bowl event, Shaq’s Fun House, as well The Shaq Bowl and The Shaquille O’Neal Foundation’s Las Vegas based gala, The Event.