On Thursday there were reports that the icon Alison Hammond was going to launch her very own clothing collection with online fashion brand In The Style after teasing fans on her Instagram stories.The This Morning star took to her social media to post cryptic messages, teasing her 949k followers of a special announcement.
On Friday the 46-year-old confirmed the exciting venture with a heartfelt Instagram post where she revealed that the title of the collection will be named 'The Peoples Collection'.
Honestly, we're so excited for the launch as not only will Alison have worked on it herself but it's also the most inclusive collection in the industry with sizes ranging from size four to 30 – you go girl.
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