Alec Baldwin Launches Production Company With Anjul Nigam, First Project ‘False Awakening’ Will Be On Sale At The Cannes Market

deadline.com:

EXCLUSIVE: Alec Baldwin has partnered with veteran actor and producer Anjul Nigam (Grey’s Anatomy) to form film and TV production company Persona Entertainment, whose first project will be on sale at the upcoming Cannes market.Baldwin and Nigam were among producers of Rust, the film whose production was halted last year when DP Halyna Hutchins was killed from a bullet discharged from a gun that contained a live round.Baldwin is due to star in and exec-produce Persona’s first project, psychological thriller False Awakening, about a man whose waking nightmares start to fuse with his everyday life.

Baldwin will play a psychologist who compels the man to tap his higher powers in confronting his past and preventing his life from spiraling into a violent psychosis.Writer-director is Benjamin Tomson (Forgotten Bayou).

Nigam will produce and star in a supporting role. Robert Menzies (House At The End Of The Street) is also producing under his Zed Filmworks banner.

Amp International will launch worldwide sales in Cannes.The film is slated to start principal photography this summer in the U.S.Baldwin has been living his own waking nightmare following the Rust tragedy, when he was given a loaded gun and accidentally shot Hutchins, who died from her wound.