AI Startup Waymark Develops Platform to Create TV Ad Spots in Minutes, Sets Broad Pact with Scripps Co. Stations
variety.comCynthia Littleton Business Editor As Hollywood tries to get its arms around the potential uses of generative AI, a Detroit-based tech firm has quietly spent the past few years building a video AI platform that can create ready-to-air TV commercials in a matter of minutes.
Waymark has signed a broad pact with E.W. Scripps Co. stations to roll out the ad-creation technology across the group’s 61 TV stations.
The partners did a test run last year with five stations that spurred Scripps to sign a larger deal with Waymark, headed by CEO Alex Persky-Stern.
Scripps emphasized that the AI tools will not be employed by journalists working in its local newsrooms around the country. “Everything we do must be in the best interest of our audiences and our clients and their needs,” said Brian Norris, exec VP and chief revenue officer for E.W.
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