As Christmas rolls around, there is always a sense of excitement about the latest John Lewis advert, with fans waiting with bated breath to see the store’s latest festive offering.
In fact, many would agree that the retail giant’s much-anticipated ads are a sign that Christmas is well and truly on its way.
Now a symbol of the season, the adverts rack up millions of hits each year on YouTube and are by far the most loved of the big stores’ seasonal releases.
Part of what makes the adverts so special is the all-important soundtrack, with the artist chosen regulatory ranking highly in the UK charts.
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