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2020
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YouTube Will Start Running Ads on Channels That Aren’t Part of Its Revenue-Sharing Program
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variety.com
variety.comTodd Spangler NY Digital EditorYouTube, in an expansion of its advertising business, will begin serving up ads on channels that will not receive a cut of the revenue.In a Nov.
18 update to its terms of service, YouTube added a new section that says users grant the service “the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access).” However, the agreement “does not entitle you to any payments,” the latest TOS says.The addition of that new provision comes as YouTube said that starting today, “we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP,” referring to the longstanding YouTube Partner Program that.
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