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YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What’s Next

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variety.com

Todd Spangler NY Digital EditorIt’s been just over a year since YouTube launched YouTube Shorts — and the video giant says it’s still in the early days of capitalizing on the massively popular feature.As of this summer, YouTube Shorts was generating over 15 billion global daily views, more than doubling from 6.5 billion in March 2021, Alphabet/Google CEO Sundar Pichai announced in July. “YouTube Shorts continues to gain momentum,” he said.

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