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YouTube Launches Audio Ads and Ad-Targetable Music Lineups, Taking Aim at Spotify

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variety.com
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Todd Spangler NY Digital EditorYouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans.The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background).

YouTube also is introducing the ability for advertisers make buys across dynamic music lineups, including the Top 100 charts by country and collections of channels in popular genres such as Latin, K-pop, country, rap and hip-hop.

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