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Wondery Launches Its Own Podcast App, Aiming to Drive Up Subscriptions (EXCLUSIVE)

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variety.com

Todd Spangler NY Digital EditorWondery, the indie podcast producer and network, has launched a dedicated app that features its lineup of original programming.

The hope: that the new Wondery App will grab more listeners by the ear — and have them part with cold, hard cash to listen to its shows ad-free.Hernan Lopez, founder and CEO of four-year-old Wondery, touts the new app as having a user interface and personalized features closer to mobile apps for services like Netflix or Hulu than traditional podcast-listening apps.

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