Matt Donnelly Senior Film WriterFollowing the watershed summer decision from the National Collegiate Athletic Association allowing college athletes to sign endorsement deals, WME Sports has landed one of the top student players in the nation as a client.The agency will represent Johnny Juzang, player for the UCLA Bruins of the Pac-12 Conference, handling his name, image and likeness.
Juzang, of Vietnamese descent, began his college career playing one season with the Kentucky Wildcats before transferring to UCLA.Allowing student athletes to capitalize on their own images not only opens up massive earnings potential for individuals, but new revenue streams for Hollywood agencies in the sports arena.
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