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With His New Single 'The Social' and Forthcoming Album, DJ Shub Is Using Music As a Weapon

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Billboard (listen below), the song extends this ethos of caring to listeners worldwide, with lyrics delivered by Toronto-based hip-hop artist Phoenix reflecting the intentions of the events. "You can cry at the social, no need to hide at the social, all love at the social," she announces with bombast, while also touching on issues related to race, justice and spirituality.Out Friday (July 24), "The Social" is the lead track from DJ Shub's forthcoming album, War Club.

The name refers to a weapon historically used by Indigenous people in the area where's he's from, with General taking this concept of weaponry and connecting it to the musical output he's made both as a solo artist and as a member of the lauded group A Tribe Called Red.

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