South Korea’s LØREN Arrives With a Co-Sign From Blackpink and a Mission to Bring Back Rock
Tamar Herman South Korean alt-rocker Loren (stylized LØREN) has written songs for Blackpink and G-Dragon, appeared at South By Southwest and recently partnered with 88Rising, leading to a performance at the influential collective’s summertime Head in the Clouds festival — all before he released his first album. Out Friday (March 24), the EP “Put Up a Fight” is the result of a years-long effort while working at the Black Label, a prominent South Korean record company associated with Blackpink’s home YG Entertainment. According to the singer-songwriter, a full-length follow-up is almost finished. Loren, born Lee Seung-joo, hopes to ingest a bit of punk and grunge to South Korea’s rock scene, and “Put Up a Fight” is his call to arms to like-minded music fans. Even amid waning popularity worldwide, and especially in South Korea where only the occasional indie or pop-rock band makes registers a blip, Loren is undeterred.