, so it's no surprise that Wednesday Addams makeup is trending—especially because the is having such a a renaissance as is. “It's funny because I've been following this [goth glam trend], and seeing that a lot of the runway shows were goth-inspired,” Wednesday's makeup and hair designer tells Glamour. “But this [series] was filming already, we started in August 2021, so it coincided with Wednesday.”It really is a perfect coincidence (though Wednesday Addams doesn't believe in those; perhaps her psychic powers are to thank?): Goth girl glamour was the all over the and fashion went viral some months later, while celebrities like , , , and have embraced goth style and glam all year long.
And now that “Wednesday Addams makeup” has already gone viral on TikTok—and the liner used to create Jenna Ortega’s signature plum lip keeps selling out as a result— it's clear that dark and moody beauty is back and here to stay.
This isn't your mother's goth glam however; it's a more glamorous take on the ‘90s-era trend. And that’s exactly what McDonald envisioned for the series' aesthetic. “In keeping with , Wednesday was always going to be goth, but it was also very important for it not to be too gothic—it was more like a glossy goth,”she says. “I would always describe Morticia as a ‘glossy goth,’ and Wednesday as more of a ‘soft goth.’”As for what differentiates traditional goth makeup from today's take on the trend? "Gothic makeup is using dark but soft shades of black or plum around the eyes and lips to give a sinister or mysterious expression to the face,” celebrity makeup artist tells Glamour.
Read more on glamour.com
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