Vincent Maraval & Kim Fox’s Sales Banner Rebrands To The Veterans Ahead Of EFM
deadline.comEXCLUSIVE: On the eve of the virtual EFM, international sales stalwarts Vincent Maraval and Kim Fox are rebranding their foreign sales banner MadRiver International to The Veterans, we can reveal.Maraval, Fox and Marc Butan launched MadRiver International at AFM 2019 after first creating IMR International in 2016 as an alliance between Butan’s MadRiver Pictures and Maraval’s Wild Bunch International.
The two companies remain shareholders in The Veterans.Santa Monica-based banner The Veterans will run as a stand-alone company, with Fox running operations.
The plan remains to serve as a sales agent on English-language, mid- and larger-budget films for the international theatrical and streaming markets.In addition to Maraval and Fox, the LA and Paris-based team will include sales executives Lesly Gross, Noemie Devide, and Livia Van Der Staay, who will be meeting with buyers under the new banner at the virtual EFM next month.
Additional details on the slate are due to be unveiled next week.The re-branding has largely come about to clarify the sales entity as separate from any other production or finance company.
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