Todd Spangler NY Digital EditorVerizon, having exited the original content business, is escalating its play as an aggregator of streaming services — including forming a new partnership with Netflix.The telco unveiled plans for “Plus Play,” a platform to let Verizon customers discover, purchase and manage subscriptions across entertainment, audio, gaming, fitness, music and lifestyle.
In a way, Plus Play (which Verizon styles as “+play”) represents a reinstantiation of the traditional cable TV bundle for the streaming world.The company announced the new initiative at its investor event Thursday.
Verizon said Plus Play partners include Netflix, Peloton, WW International, A+E Networks (Lifetime Movie Club, History Vault, and A&E Crime Central), The Athletic, Calm, Duolingo, TelevisaUnivision’s Vix Plus, and Live Nation’s Veeps livestreaming concert service.
In addition, the hub will let customers purchase and manage accounts for Disney Plus, Hulu, ESPN Plus, Discovery Plus and AMC Plus — services that Verizon already offers to eligible customers for no extra cost (for varying periods of time).
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