Verizon to Launch ‘Plus Play’ Streaming Aggregation Hub, Adds Netflix and More as Partners
Todd Spangler NY Digital EditorVerizon, having exited the original content business, is escalating its play as an aggregator of streaming services — including forming a new partnership with Netflix.The telco unveiled plans for “Plus Play,” a platform to let Verizon customers discover, purchase and manage subscriptions across entertainment, audio, gaming, fitness, music and lifestyle. In a way, Plus Play (which Verizon styles as “+play”) represents a reinstantiation of the traditional cable TV bundle for the streaming world.The company announced the new initiative at its investor event Thursday.