Rebecca Rubin Film and Media ReporterCinemark and Universal Pictures have forged a landmark agreement to bring theatrical movies more quickly to home entertainment.Months ago, Universal struck an unexpected pact with AMC Theatres, the world’s largest theater chain, that gave the studio the option to put new movies on digital rental services after 17 days of theatrical release.
The decision sent shockwaves throughout Hollywood because it dramatically shortened the timeframe (typically 75 to 90 days) that films play exclusively on the big screen.
In exchange, Universal would share in the digital profits with AMC.Cinemark has agreed to slightly different conditions. Under their terms, any movie that earns more than $50 million in opening.
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