Rebecca Davis editorUniversal Music Group’s Vietnam division on Thursday launched Def Jam Vietnam, a new local label focused on Vietnamese hip-hop and rap to ride the genre’s growing footprint in the region.
It is the sixth local Def Jam label set up under the umbrella of Def Jam Southeast Asia, itself established last September, following prior launches in Malaysia, Singapore, Thailand, the Philippines and Indonesia. “It’s an extremely exciting time for hip-hop in Vietnam, and we are committed to connect and contribute to the hip-hop community at large,” said Def Jam Southeast Asia’s managing director Joe Flizzow.Def Jam Vietnam kicks off with the signing of three local artists: Obito, SeaChains and Right.
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