UCLA’s overtime victory over Michigan State in a battle of marquee programs averaged 3 million viewers Thursday night on TBS, the best viewership for an NCAA Tournament First Four play-in game since the format was introduced in 2011, according to Nielsen.Overall, the First Four games to kick off the 2021 NCAA men’s basketball tournament were watched by 7.6 million viewers across TBS, truTV, NCAA March Madness Live and TV Everywhere platforms.
Viewership for TBS and truTV’s live coverage is up 36% compared with 2019’s comparable telecasts in early numbers as the tourney returned from a year’s hiatus owing to the coronavirus pandemic.The four games (Texas Southern vs Mount St Mary’s and Norfolk State vs.
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