In its debut appearance at the NewFronts, Amazon offered some eye-opening statistics to illustrate its ramped-up efforts in ad-supported video streaming.The company said all of its over-the-top streaming reaches more than 120 million monthly viewers of ad-supported OTT content, up from 20 million viewers in January 2020.
Amazon called out video game viewing hub Twitch, IMDb TV and live sports like NFL Thursday Night Football, 3P network and broadcaster apps, and Amazon’s News app.Earlier today, Amazon said it would begin a deal to stream Thursday Night Football exclusively in 2022, a year ahead of schedule.
It recently locked up a decade-long rights deal with the NFL, a pact that will replace the existing sharing arrangement with linear
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