Although it had been in the works for a while, today’s virtual upfront presentation by Fox Sports packed uncanny punch after Thursday’s big mask news.The Centers for Disease Control dramatically shifted its guidance, saying those vaccinated against Covid-19 could ditch their masks in most situations.
Fox’s 45-minute pitch almost completely avoided any mention of the pandemic, instead reveling in what the network expects will be a total return to sports normal.
That means tailgate parties, cheers, jeers and capacity crowds (including at Michigan Stadium, which seats 107,000).“It’s meaningful when you have full stadiums,” Fox Sports CEO Eric Shanks told lead play-by-play announcer Joe Buck. “You feel it.
Read more on deadline.com
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